That's what Radiohead is asking its fans when it comes to their new album In Rainbows. Free of a label the band has put their new album on their website and for whatever price a person wants to pay they can download the album. The group does plan on releasing the album in a regular format come the first of the year, but with what label and exactly how hasn't been determined yet.
In a situation similar but different Wilco had put their album, Yankee Hotel Foxtrot on their website for downloading after their label dropped them because they didn't think the album was commercial enough. After signing with a new label and releasing the album, even after all the free downloads, the album was Wilco's best selling album up to that time.
So it will be interesting to see what effect the downloading of their new album has on the sales of Radiohead's album when it finally becomes available in a regular cd format. And how will they track sales of the album? Will they count every download as a sale? Things are getting interesting for the music business.
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